Successfully Marketing Your Business Online

« Back to Home

Design With Privacy In Mind: Two Reasons To Get Serious About Protecting The Sensitive Data Your Website Collects

Posted on

Your website will have the edge over your competitors if you can assure visitors and users that you're doing the utmost to protect their privacy and their private data. Not only are customers demanding an end to online tracking and easily compromised data, you can also expect more laws to be passed to cover how you handle sensitive data that users share with your site.

Here are some reasons to get serious about arranging your web development program around user privacy:

You may already be breaking the law

The European Union (EU) recently passed sweeping privacy reforms in their General Data Protection Regulations. The new rules replace many haphazard, unequal laws regarding online privacy in all member nations and deal both with the protection of private data and the movement of sensitive data.

Any Canadian website doing business with EU customers is regulated by the new EU requirements whether the website is ready for them or not. Businesses handling sensitive data, including law firms and other interests, could be subject to fines and other penalties if they are investigated and found not in compliance with the EU privacy standards.

Whether you use tracking software, collect credit card data, or rely on vulnerable analytics apps, you need to stop and determine which of your data-collecting tools are in compliance and which must be retrofitted to comply with new privacy standards. It won't be long before individual Canadian provinces enact their own privacy policies, and you'll have an easier and less costly time if you manage your firm's privacy concerns now.

There are many new security solutions if you take privacy seriously

No business can afford to think of privacy as an afterthought or a "nice touch" to offer clients and customers. Like labor and overhead costs, privacy investment must be considered a primary part of your business infrastructure. You must develop a privacy strategy that addresses the specific and ongoing risks to the data in your custody.

One solution your firm might use is the approach the Canadian government is taking. It's using convenient worldwide cloud storage for unclassified data in order to facilitate ease of information sharing but keeping sensitive data on cloud servers located only in Canada. Your business can take a similar approach by sequestering and encrypting data to make it harder to hack.

If your IT staff is not able to institute a serious privacy system, you should consult with a web development team that has undergone extensive security and privacy training. They can give you advice on solutions available to protect your business data and accounts. One thing they will normally recommend is to establish layers of security by having multiple barriers to your data and a strong "malicious access" detection system. These steps may stall hackers and buy you time to take action when you've been alerted of a breach.

Collection of others' sensitive data may be a necessary part of your business success, but it also carries great risk both to you and your website users. Take steps now to ensure your website development and data security are inline with the most secure privacy standards. Contact a company like Printibution inc. for more information.


Share